Despite of its features such as quality, safety, cost of installation and ease of installation and usage, the early sales have been disappointing. Remember me on this computer. The CEO of Squalid should simply lower expectations. Due to bad experiences in the past with electronics, plumbers are particular adverse to showers involving electronics. As a result, I think that plumbers have a huge influence on the showers choice. Risk is diminished even further because the consumers who make their own decisions are part of the same general public as other shower unit consumers.
Even though plumbers suggest Quartz, some price conscious consumers might not want to buy it because it is relatively expensive compared to other brands in the product category. Marketing1 Day 4 for Class. Once the plumbers have done one or two installations, they will become converts and shift their loyalty to this clearly superior product. Squalid Case Study solution ay ambiguously took into consideration the problem of Squalid Quartz shower line and found out how to solve it, how to make an enormous problem to become an opportunity instead. And this market is considered to be much smaller than the market which plumbers created with their impact on customers.
The primary customer of trade shops are plumbers. This means that the advertising campaign will gain brand equity for the Quartz within the DID and premium shopper market segments even if the ad campaign only targets consumers who make their own decisions.
Even though plumbers suggest Quartz, some price conscious dolution might not want to buy it casd it is relatively expensive compared to other brands in the product category. Strategic brand management 4th edition. Remember me on this computer. The biggest issue is having problems with reaching plumbers because they are the key players in terms of being a reliable source for consumers when choosing the product.
How about receiving a customized one? Aqualisa should accept products that are returned within 6 months if there is any problem with installation or product without any conditions. The case implies a time constraint of Just a few years before competitors introduce a similar product.
(DOC) Aqualisa Quartz Case Analysis | Firat Sekerli –
Simply a Better Shower. Skip solition main stydy. Because Quartz overcomes the problem of low pressure with pump and fluctuation in temperature, customers will have a chance to experience better shower performance. First of all, trade shops focus on demand and they do not have time to explain the benefits of the new product.
The possible customer base ranges from a minimum of 53, to a maximum ofunits sold annually. By making a lot of researches and surveys, it Nas felt that the customers were not satisfied with 2 main problems: Within this large number of potential consumers, the goal of the ad campaign would require that only a small asualisa of them get their plumbers to install the Quartz.
Help Center Find new research papers in: To my mind not only customers should know everything solutionn the product that they use but also plumbers, too. For this reason, Aqualisa will give a free product to those of consumers. Marketing Resources Squalid should: Similarly, plumbers will help convince developers by suggesting the new product. This means that the campaign only needs to get a few thousand customers to convince their plumbers and then plumber loyalty will cause sales of the Quartz to reach the 36, minimum sales per year goal through the market potential displayed in Exhibit 2.
Due to bad experiences in the past with electronics, plumbers are particular adverse to showers involving electronics. Despite the Quartz providing plumbers exactly what they want — a guarantee to not brake down and ease of Installation- plumbers are extremely brand loyal and are very reluctant to switch rand.
Aqualisa Case Study solution
It should be pretty close to other products or the price should be reduced for the all products. The association of Quartz, a premium label, with value brand DID may be avoided by creating a value product line for Quartz.
DID aqulisa place little emphasis on aesthetics so this could be easy point of differentiating the premium and value brands. Squalid should pay much more attention to the plumbers.
How about receiving a customized one?