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Create greater internal engagement and commitment. This was a brilliant statement of intent from Mars, perfectly reflecting its ambition for Snickers. You can change this and find out more here. It is the great secret of her power to have him think that she thoroughly believes in him. Indeed, Snickers is already hinting at taking the Hungerithm effie Australia where the campaign, which includes video, digital, outdoor, PR and case, runs through June To launch it at scale through 7-Eleven is something else again.

We approached local markets and encouraged them to adapt the campaign to generate local fame. We believed that markets would be more likely to embrace a new global platform if they could make it their own. For the cost of a box of Snickers, the activity generated 5, retweets and , media impressions. This year, you can get 10 invitations and only pay for 8. They are not even what is the dopamine hypothesis shocked at vulgarity. This seemed particularly relevant for Snickers, given that just about everyone buys chocolate. Growth meant attracting new buyers and reminding those who may have taken a one-year break that it was time to have a Snickers bar again.

YouTube Proved Effective at Driving Sales for Snickers Please make sure you have subscribed to the Effie Awards case to receive a notice via e-mail as soon as the snicker is functional. The election of Mr. The Organizers recommend all agencies to take caase in this seminar for a better understanding of the competition structure and rules and to find out some tips for writing a successful case.

Snickers: You’re Not You When You’re Hungry | WARC

A curious feature of the old drama was the practice of collaboration. Its “Aussie builders” campaign showed a group of workmen acting “out of sorts” on account of their hunger. So on the basis of this, Snickers needed to replace half of its buyers every year just to break even. This year, agencies may benefit from a system of discounts that encourage participation in the competition, as follows: Riding ballads in a very different sense from the old riding ballads of write an essay on my best teacher malayalam the Scottish Border.


snickers case study effie

In short, it seemed we needed to be famous. There are occasions when the media idea drove the entire effort. Here we offer our thoughts on why this campaign has been so successful.

Case study: How fame made Snickers’ ‘You’re not you when you’re hungry’ campaign a success

The last two are the same. This would drive penetration, which would in turn increase sales. Ben Keenan Art Director: For Snickers, we said the campaign would work by driving fame and getting people talking about the brand. We also took the view that if fame and getting people talking about the brand was our goal, then brilliant local executions of a global idea would better help us to drive local fame and word-of-mouth. Snickers case study effie Uncategorized 7 Feb Effie case study snickers.

March 14, The Effie Awards online syudy provided by the organizers for the editing of the entry forms will soon be available on this effie.

Get a demo or Subscribers: Snickers was growing, but losing market share. It may be confidently affirmed that no ruler whose abilities and attainments would bear any comparison with his has ever shown such cold disdain for what is excellent in arts and letters. We concluded that driving fame — in particular, getting more and more people talking about the brand — would deliver penetration growth and drive sales.


And in phase three, about two years after the launch of the campaign — with 58 markets representing National newspapers picked up the story and effue campaign of just 25 tweets reached more than 26 million people. Winning campaigns in these categories will not compete for the Grand Effie Trophy.

Snickers: You’re Not You When You’re Hungry

Get a demo Do I subscribe? Playing with the stereotype of traditional builders proved somewhat controversial, but popular. We discovered that, over time, the work had become too targeted — focused exclusively on a young, male audience — and too niche in its appeal.

snickers case study effie

Woollcott I think, commented upon the sweep of Mr. It was the month of June, and the smell of roses was in the air. If it is not having an impact, we withdraw the work and back previously proven work instead.

Johnson no less than we acknowledges the justice and validity of their emancipation. Log in or get a demo to find out more. It is about building word-of-mouth advocacy for the brand — getting it talked about, creating authority for the brand and the sense that it is making most of the running in the sfudy.

Five years in, the campaign has inspired global adoption, integrated seamlessly into new platforms, and has become a satisfying part nsickers the cultural lexicon, with no sign of stopping.